Hype - what is it? Origin, meaning, synonyms and interpretation
Many people know that excitement is excitement around an event or phenomenon. But when we experience a similar emotional uplift, we do not think how much our feelings are worthy of the phenomenon itself. We will understand not only the meaning of the word, but also how the event itself is created, causing a stir.
It is necessary to begin with a story so that much will become clear. If we properly listen to the word, we will catch French motives in it and we will not be mistaken, because this is the language from which the object of study has spread to other languages. Yes, there is a similar concept in German, Italian, French, as well as in Czech, Ukrainian and Russian.
In French, hype is an exchange game. The original spelling is agiotage. And it came from agio - "promen". If readers do not know the last word, turn to the explanatory dictionary for help:
- Same as exchange.
- Exchange of one money for another, exchange.
- The fee charged for exchanging one money for another.
We do not know whether it makes sense to reveal the meaning of a verb that takes the first position, but we still do it:
- Give yours and get equivalent in its place.
- Prefer someone (or something) to someone (or something).
By the way, there is nothing surprising in the fact that in the end the exchange game became synonymous with public mass madness, which is usually created around social events. Have you ever seen what happens on the stock exchange? If not, watch the movie "Swap" (1983). In it, just all the events taking place are lined up around the securities.
A person who has felt the excitement at least once, will not forget this. Therefore, probably, he will not be particularly surprised by the meaning of the word suggested by the explanatory dictionary:
- Artificial excitement, excitement, to draw attention to anything.
- Artificially raising or lowering the exchange-rate paper or commodity prices in order to make a profit.
In fact, we can accurately determine the meaning of the word "hype." But the main thing in it is an adverb and an adjective - “artificially” and “artificially”. And it is worth discussing separately.To understand what the word “agiotage” means is, of course, important, but it is even more important to clarify exactly how the information space in general makes something “scarce goods” out of something or someone.
The hype can create
From the definition, even in the explanatory dictionary, it clearly follows that the excitement and excitement is created artificially. But it is not always the case. But let's first deal with the obvious.
For example, it is necessary that the film at the box office collected the maximum amount of money. Besides the fact that it is necessary to remove it qualitatively and interestingly, it is also necessary to give a good advertisement to the film. Moreover, it is also necessary to tell the viewer a true or fictional story about how the film hit celebrities (if you do not discuss this issue with them, then lawsuits may follow). If there are rewards, then this is a great argument and it will certainly help in the promotion of the product. The reader probably already understood that this is a Western model, as it happens with us, he knows so well. Especially if we begin to express an opinion, then we are guaranteed to offend or insult someone, so we will stop this discussion.
But it would be unfair to argue, despite the meaning of the word “hype”, that interest is always exaggerated, empty, and this is the work of cunning advertisers. No, this is not always the case.Recall, for example, how many films and books were forbidden in the USSR only because they did not correspond to ideology and could incorrectly orient the population. Books and films were really good, they were able to turn the consciousness of a Soviet person, but then they did not reach people. And now these books are in the bookstore in the "classic" section and are not particularly in demand. For example, the philosopher A.V. Akhutin recalled that when he was a student, Albert Camus’s books were not available, therefore the works of the classic sometimes fell into the hands for one night, people “swallowed” them in large pieces. Prohibited films have also become a familiar subject of everyday life, an ordinary spiritual food that does not delight anyone, but is taken for granted.
But that Soviet, and our today's reality does not make sense to compare. Then people did not know much and any information that was different from the usual, was in great demand. Now, experts need to try hard so that the consumer wants to fork out for this particular product, and not go to the competitors.
In other words, hype is an art these days.
Essentially we all said. We hope we managed to keep the attention of those who read only for the sake of synonyms. Because they are already in a hurry to appear on the scene. So, the list is:
All synonyms for the word "excitement" are united by the ultimate emotional tension, and the fact that they all lose to the object of study in beauty and sound. But this is a matter of taste, and our work is done. The reader received not only an idea of the meaning of the word, but also an understanding of the essence of the phenomenon.